The Red Wing Film Series
As part of our ongoing outreach to connect and engage with our core consumer target of young Modern Craftsmen, Red Wing Shoe Co. has for the past several years produced a branded film series that seeks to tell the stories of our brand. One type of film we create in this series features the relationship we have with key business partners and customers as told through the lens of craftsmen in their own working environments, whose very lives we seek to protect through the footwear and workwear we develop at Red Wing.
The film series features craftsmen doing real work in industries and companies their peers find interesting to create relevant branded content for our websites, social media and other digital marketing platforms. These films constitute some of the most engaging content on our social media channels and generate large website traffic spikes when released, generally quarterly. Please complete this form if you'd like your company to be considered for a future Red Wing film.
What We Create
- A 1½ -2 minute Red Wing film featuring real work performed by authentic Modern Craftsmen, including worker interviews in their own working environments.
- Still photographs of Modern Craftsmen performing their jobs.
- Short video of safety manager, procurement director or HR person responsible for making sure employees are wearing the proper work footwear for their jobs.
Participating Company Benefits
- Free content: once Red Wing has released a film, the participating company may use the finished film, or any footage from it, as they wish for their own marketing needs at no charge.
- Free publicity: featured companies are shown in a very favorable light and benefit from the publicity we create by launching the film broadly across many digital channels, collectively generating millions of views and consumer impressions.
- Employee Satisfaction: employees take great pride in being featured positively in a Red Wing brand film, which has significant benefit to the company.
Typical Shoot Logistics/Requirements
- 1-2 day shoot by a crew of 3-5 people.
- Red Wing Shoe Co. will provide limited pairs of boots for featured workers as needed.
- As these videos are meant to share the story of our collective business partnership, Red Wing Shoe Co. will not pay any access or rights fees to your facilities or personnel.
- Red Wing Shoe Co. retains unlimited usage rights to all content shot, edited and produced for distribution.
Thank you for your interest in Red Wing brand films. We will contact companies to discuss any submissions that we believe are consistent with the goals of this program.